Gluten-free produce is increasing in popularity here in Canada. If you would believe everything you read on the Internet, the growth is exponential but that comes at a price.
For every person that advocates gluten-free as transformation for their life, you can collect another three who roll their eyes and declare it to be a fad.
Take tennis superstar Novak Djokovic as a recent example.
The guy has put himself (and even his dog!) on a gluten-free diet and found the results to be so astonishing, he wrote a book about them.
“I am not trying, through the book, to influence anybody’s life or to tell people how they should eat or live or maybe treat their food.
I’m just sharing my own experience and hoping that people who are reading it can actually take some valuable examples and experiences to implement in their own life.” Novak Djokovic
He’s feeling better and claims his new diet has had an impact on his game but that didn’t stop the press from finding some of his colleagues to poke fun at him.
“Now it seems like the gluten-free diet is great. After three or four years we will find another thing that will be great, too. Then the gluten-free diet will not work any more.” Rafael Nadal
He’s a big guy. I’m sure he can cope. When he chose to go public about his dietary choices, he probably prepared himself for the usual backlash.
However, for a (conservatively) estimated 1% of the population who has Celiac Disease, this isn’t about choice. It’s not about weight loss. It’s not about being trendy or trying the latest fad.
It’s about waking up and not feeling sick each day, crippled with symptoms that just aren’t talked about in polite conversation.
It’s about the freedom to live each day, knowing that you’re not poisoning yours or your child system with food stuffs that are literally destroying your insides.
So the next time someone rolls their eyes at you for checking with the server if the sauce has any added gluten in it or if you’re tempted to feel like you have to explain that no, you’re not just jumping on the gluten-free band wagon, remember this …
You are not alone.
We understand that for some people, there is no choice around eating gluten-free and if you really could choose, you’d be digging into those regular gluten-heavy baked goods along with the best of them.
But because you can’t choose, we ask one question with every product we create:
If we were hosting a family get together, would we be happy to offer these products to everyone without apologizing for their unique properties?
It’s not enough to create gluten-free products.
It’s not enough to create gluten-free products that ensure someone doesn’t go hungry.
We want to create happy, satiated and united dining experiences.
We create delicious food that just happens to be gluten-free.
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